Turn It For Tiger

I've decided to start an online push to get people to turn away from coverage of the Tiger Woods "scandal". Many of us agree with Tiger that this is a personal matter and the privacy of his family should be respected.

So, as soon as any channel brings up the Tiger Woods story...change it. Change it to anything else. Encourage your friends to do the same. Change your status to reflect what you're doing. Tweet it using the hashtag #Turn4Tiger.

This CAN make a difference in coverage, especially in larger metered markets. When networks see they're losing viewers every time they put on the Woods story, they'll stop.

So come on, everybody! Turn It For Tiger!